The Internet is full of useful, sound health information. But it is also chock-a-block with scams that prey on your health concerns and your pocketbook. Unfortunately, when it comes to being well, there really are no shortcuts. So, if it sounds too good to be true, it probably is. The good news is that if you know what to look for, it's easy to protect your family from deceptive marketing and online health rip-offs.
8 Scam-Spotting Secrets
- Be Wary of Celebrity Endorsements Famous people, especially well-known medical experts, are powerful sales generators, so unscrupulous business people often use celebrity likenesses to sell products.
- Be Mindful of Miracle Cures If a pill could cure baldness or help us lose 30 pounds overnight, we would have all heard about it. Any company that makes extravagant claims is selling hype not hope.
- Don't Buy into Bogus Blogs When individuals share their health stories online, they can help millions of others facing the same challenges. Advertisers know this and create fake blogs that appear to be personal stories, but instead are just marketing tools. Another common tactic is to emulate news sites with articles that extol the virtues of a particular product. Be suspicious if only one solution is being recommended by any site.
- Don't Trust Trial Periods If the product is as good as it says, there should be no rush to buy it. Any site asking to you "act now" or warning that there's a "limited quantity," is trying to get you to buy now and think later. Trial periods are often rigged so that it's almost impossible for you to get out of the agreement before they end, leaving you open to additional charges.