The Engine 2 Diet

Rip Esselstyn is the author of The Engine 2 Diet, a plant-based diet that promises to help lower cholesterol, significantly reduce your risk of disease, increase physical fitness - and drop the pounds. All in just 4 weeks. To purchase your copy of The Engine 2 Diet, click here.

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Professional athlete turned firefighter, Rip created a life-saving plan for members of his Austin, TX fire department in dire need of healthy changes. Here's how he did it and how you can encourage the heroes in your life to fight the fat.

How you were initially able to get your firefighting coworkers to try your "plant-strong" diet for 3 weeks? How did you help them overcome their objections to the diet change? 

In addition to being firefighters, we are a close-knit family. And as a family we wanted to do everything in our power to prevent one of our fellow firefighters from following in the footsteps of his heart attack prone male ancestors - that's how the whole thing started. When food is hearty, tasty, and beautiful, firefighters are happy and healthy people. 

A lot of men say, "I'd never give up meat." Do you have any strategies for helping them to see that eating meat has nothing to do with masculinity?
Actually, eating meat is making men less masculine. The excessive meat and dairy in the American diet has created an enormous amount of erectile dysfunction (ED). The first set of arteries to clog up from animal fat, animal cholesterol and animal protein are the smallest ones - which just happen to be the arteries going to the penis. In addition, one of the first signs of heart disease is ED. Men, drop the Viagra and reach for plant-strong foods; save your erections as well as your heart. Real men eat plants, not meat.

Is there anything different that men need to do to maintain muscle-tone and avoid becoming too skinny on a plant-based diet? 
It's simple. Eat enough calories and work out intelligently. The best way to build muscle mass is by stressing the muscles and then allowing them to recover. Eating a plant-strong diet that has the perfect amount of complex carbohydrates, healthy fats and the leanest protein on the planet will allow you to get just as big without sacrificing your health. 

Article written by Rip Esselstyn
A former firefighter from Austin, Texas, and author of the national bestseller The Engine 2 Diet. Rip is launching a line of...