Just 10 Now

When Dr. Oz asked me to help him launch the Just 10 challenge this past summer, to help Americans lose ten pounds and take a brilliant first step toward a healthier life, I was thrilled. Why is it so important to lose just 10 pounds? How can a 10-pound weight loss change your life? Losing 10 pounds will lower your blood pressure, which reduces your stroke risk. It will also lower your risk for uterine and breast cancer, and lower your cholesterol, just to name a few of the benefits.

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When Dr. Oz asked me to help him launch the Just 10 challenge this past summer, to help Americans lose ten pounds and take a brilliant first step toward a healthier life, I was thrilled. Why is it so important to lose just 10 pounds? How can a 10-pound weight loss change your life? Losing 10 pounds will lower your blood pressure, which reduces your stroke risk. It will also lower your risk for uterine and breast cancer, and lower your cholesterol, just to name a few of the benefits. 

What I’m here to tell you is that losing 10 pounds will change the way you feel about yourself, raise your confidence, your vitality, your level of happiness and give you a more optimistic future. Biting into the Just 10 goal and taking off the weight will build momentum and clarity. It will feed your soul as your body gets lighter.

Our audience at home has taken the Just 10 challenge to heart, and it has been tremendous. Just as Dr. Oz and I hoped, the desire to live lighter has ruled the day. A whopping 500,000 people have committed so far to Just 10 – that’s a commitment to lose 5 million pounds! For people who live in any state, any city, any town, it’s a goal that’s available for you right now. 

I’m particularly excited to report that a group of lively seniors from The Villages, a terrificly active senior retirement community outside Orlando, Florida, has decided to support each other in accepting the Just 10 challenge. Studies show that having a support group in the quest to increase exercise and change your eating habits increases your chances of success by 50%. I look forward to reporting back to you on their progress as they continue reducing in size and increasing in spirit. It’s their win-win, and it’s my challenge for you, too.

Those of you who watch the show regularly will no doubt remember Lisa and Doree, co-workers at a salon in New Jersey. Some of their challenges were typical to many workplaces – it was difficult to ever take a real lunch break, and in addition, clients were always coming in with gifts of baked goods. Working long hours meant they always felt too behind on their personal time to go to the gym, shop or prepare healthy meals for themselves. But I’m thrilled to report that both Lisa and Doree have met the Just 10 challenge already. In fact, they exceeded their own expectations by losing 13 pounds each, a combined 26 pounds. Now they’ve reset their Just 10 goal and they’re on to the next goal weight.

I know that Just 10 is helping hundreds of thousands and believe it can grow to millions of everyday Americans who can trust themselves and love themselves enough to take the pledge. And seeing the results I’ve mentioned here, I’ve written a book that will take Just 10 from The Dr. Oz Show to an even wider audience. 

JUST 10 LBS: Easy Steps to Weighing What You Want (Finally), which will be in book stores in a few weeks (just in time for your New Year’s resolutions!), is filled with my easy-to-digest common sense, and the tools I’ve used with thousands of people in my own private practice about how to take control of your life and your health. Some of it comes from my own struggles with food addiction, some of it is based on the work I do in my practice with others battling food addictions. Believe me, I’ve heard every excuse and reason people say they can’t lose weight, and I’ve factored even the toughest, most resistant person into the advice I’m offering up.

It’s not just about doing a diet. It’s about reframing the relationship you have with food – and yourself. It’s about experiencing feelings rather than eating through them. And it’s about shifting some bit of your spirit that will allow you to take my counsel to change for good.

I’m constantly asked, "What is the key to losing weight and maintaining a healthy lifestyle?" Simply put, the answer is nothing will change and every diet will fail until you teach yourself to eat differently and you clean house emotionally. What I want to do is help you do that. Let me show you how. Read an excerpt from my book.

Make 2011 your personal year of positive change.

Happiest holiday wishes to you and yours. We’re in this together!

Blog written by Brad Lamm, BR-I
Brad Lamm is a Board-Registered Interventionist and has been helping others begin change for years using his unique method of...