A Statement from Children's Healthcare of Atlanta

In an effort to help combat the raising numbers of childhood obesity, Children's Healthcare of Atlanta created a campaign that some saw as an unorthodox way of raising awareness through their ads portraying overweight children. This is their statement.

A Statement from Children's Healthcare of Atlanta

"In 2011 Children's Healthcare of Atlanta launched the bold Strong4Life ad campaign, intended to raise awareness in Georgia of the medical crisis facing our children and families – and we achieved our goal. But, with 75% of parents of overweight/obese kids still in denial about the medical risks possibly facing their child, our work has not ended. We continue today to educate parents, provide referral programs and get them past the barriers holding them back.”

Official Statement of Children’s Healthcare of Atlanta

Will you ever feel comfortable in your own skin? That is, if you don't make an effort to protect it? Although 64% of adults do report wearing sunscreen when outside for prolonged periods of time, it turns out that only about 10% of people surveyed actually protect themselves daily, according to a recent review.

No matter what your skin tone is, unless you live in a cave with no sunlight, daily protection with either sunscreen, sunblock or protective clothing can not only protect you from developing sunburns (ouch!) but can significantly reduce your risk of developing skin cancer, particularly the deadliest type called melanoma. In addition, for those of you wanting to keep your youthful looks, daily sunscreen has been shown to reduce the development of wrinkles. A great teacher once told me that the best way to not have wrinkles is not to get them in the first place (think of how much money you can save on useless creams that claim to diminish wrinkles).

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