Statement From FTC’s Advertising Practices Division on False Celebrity Advertising

The FTC doesn’t have the resources to pursue all instances of deceptive advertising, so the Commission considers the false use of celebrity names and endorsements in advertising to be primarily the concern of the celebrity.  When bringing a deceptive advertising case, if an ad is making false celebrity endorsement claims as well as misleading claims for a product, the FTC would likely challenge the endorsement as well.

-Mary Engle, Associate Director and head of the FTC’s Advertising Practices Division

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