Every year, the American Society for Aesthetic Plastic Surgery releases its members’ statistics. Well this year, for the first time, breast augmentations were the most popular surgical procedure. With 355,000 performed last year, implants beat liposuction, the perennial winner, by 15,000. But these numbers are dwarfed by the nonsurgical procedures like Botox. Nearly 2.5 million people had their faces paralyzed by this drug. And another 1.5 million had facial wrinkles filled with one thing or another.
While these numbers are impressive, they are down about 12% from 2007. The recession has hit everyone, even those trying to look better.
How about procedures that are losing popularity? Buttock, thigh, and body lifts are down a third. And “The Procedure” that is fading away the fastest? Mesotherapy (injecting chemicals into fat to try and destroy it.) Down 50%, maybe people figured out it just doesn’t work.