Find out how you can identify and counteract the tricks restaurants are using to make you buy food you don’t want.
Choosing food from a menu can be overwhelming. The sheer number of choices available at most restaurants leaves many diners trying desperately to decide on their dinner only moments before they give their order to the waiter. That choice is often influenced by the design of the menu, which pushes you to pick certain items, like the chef’s special steak, even if you never intended to go so extravagant. Find out what features are forcing your choices when you sit down to order.
Look Out for Lively Fonts
The trick: One of the easiest ways to draw attention to an item is to set it apart with a snazzy font. Bold items in different colors immediately draw the eye when other items aren’t similarly highlighted. Restaurants will often highlight specials this way. Not coincidentally, these items are often also the most indulgent and expensive items on the menu. Be careful of the color red in particular. Psychologists have found red on a menu is an appetite stimulator.
The fix: Make sure you look at all menu items before deciding, and avoid last-minute decisions.