The food and beverage industry is consumer-driven and committed to providing a variety of products to help consumers build healthy diets for themselves and their families. In the last decade, we have introduced more than 20,000 new product choices with fewer calories, reduced fat, sodium and sugar, and more whole grains. This includes the elimination or reduction of saturated fat in more than 6,600 product choices, and a 73 percent overall reduction in trans fat in the marketplace since 2003. Our culture of continuous improvement means that we are constantly working to develop innovative and healthy choices that empower consumers to live healthy and active lifestyles, as exemplified by our commitment to further voluntary reductions in trans fats and our engagement with the Food and Drug Administration on this important issue.

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