Cigarette smoking is still the leading cause of preventable death worldwide. In the United States alone, more than 480,000 people die each year from smoking-related illnesses. JUUL is intended for current adult smokers only. We cannot be more emphatic on this point: no minor or non-nicotine user should ever try JUUL. Our packaging includes a prominent nicotine label and clearly states for adult smokers.
Flavors play an important role in helping adult smokers switch from combustible cigarettes. Appropriate flavors help adult smokers who do not want to be reminded of the tobacco-taste of a cigarette. We support reasonable regulation to restrict advertising and naming of flavors such as cotton candy and gummy bear which are directed at minors.
We are investing $30 million over the next three years dedicated to independent research, youth and parent education and community engagement efforts. We want to partner and engage with FDA, policymakers, lawmakers, educators, and parents to combat underage use. We stand committed to working with those who want to keep JUUL out of the hands of young people.