The National Chicken Council (NCC) is aware of the film “Super Size Me 2: Holy Chicken!” from filmmaker and activist Morgan Spurlock. His latest stunt is an unfortunate and one-sided hit piece on an industry that provides Americans with the healthiest, most sustainable, affordable, and responsibly raised protein in the market. It is clearly told in a story intended for “entertainment” and not based on facts. If you want to spend $15 and 93 minutes of your time to learn that “crispy” really means “fried,” this is the movie for you.

While NCC did not participate in the film’s production, we can say that we’re proud of how U.S. chicken is produced.

Since the movie’s original filming more than three years ago, a lot has changed:

  • The chicken industry launched its transparency campaign – Chicken Check In – to answer questions about chicken production;
  • NCC’s animal welfare guidelines were updated and certified by an independent audit certification organization;
  • All quick service restaurants now post calories on their menus; and
  • The majority of chicken farmers today are thriving and helping to produce America’s #1 protein.

We invite anyone interested in seeing first-hand the real story of broiler chickens to watch NCC’s 360° video series. These videos show chickens’ journey, from their first day in a hatchery to how they’re cared for on the farm. Our members use industry leading and third-party certified animal welfare practices to ensure the birds are raised as healthy as possible. The national flock is as healthy as it’s ever been.

We are also proud to share that the overwhelming majority of the 25,000 farm families who partner with chicken companies are satisfied with their relationship. In fact, almost 95% of all contract farmers are retained year-over-year by the same company, and most companies have waiting lists of farmers wanting to enter a partnership. The ultimate success of the chicken company depends on the farmer.

4 Steps to Shedding Your Pandemic Pounds

Forgive yourself, and start walking toward a healthier you.

For those of you who have put on the Pandemic Pounds or added several new COVID Curves, you are not alone. Alarmingly, the American Psychological Association has recently published that almost half of all adults in their survey now have a larger physique. In fact, 42% of people reported gaining roughly 15 pounds (the average published was surprisingly 29 pounds but that included outliers) over the past year. Interestingly, 20% of adults in this survey lost about 12 pounds (I am surely not in this group). Clearly, there is a relationship between stress and weight change. In addition, one in four adults disclosed an increase in alcohol consumption, and 67% of participants distressingly revealed that they have new sleeping patterns.

This past year has brought about what has been called the 'new normal.' Social isolation and inactivity due to quarantining and remote working have sadly contributed to the decline in many people's mental and physical health, as demonstrated by the widespread changes in people's weight, alcohol consumption, and sleeping patterns. Gym closures, frequent ordering of unhealthy takeout, and increased time at home cooking and devouring comfort foods have had a perceptible impact. In addition, many people have delayed routine medical care and screening tests over fear of contracting Covid-19 during these visits. Unfortunately, the 'new normal' has now placed too many people at risk for serious health consequences, including heart attacks and strokes.

Keep Reading Show less