Moisturizing is essential for youthful-looking eyes. Dry skin can lead to cracks, wrinkles and bags. If you're struggling with puffiness, opt for a gel eye serum or a calendula eye balm. If you want to reduce the appearance of crow's feet, reach for a nighttime retinol cream. Whatever product you use, make sure it includes healing vitamin E and protective SPF if you intend to wear it during the day.